Friday, February 22, 2019

The Launch!

Well, launch day came and went in a blur.  Feb 19th, 9am, was 3.5 days ago now.  Thought it would be a good time to share a few thoughts.

First, how was the competition?
Pretty substantial.  Before I launched my game there were about 6 titles launched in the tabletop boardgame category.  After I launched, within another 2 hours, my game was no longer on the front page of the New section, as another 6-8 games had launched afterwards (which pushes you down the New list).  2 of those games were a similar theme as mine (fantasy adventure).

How did you do on launch day?
Day one resulted in just over 100 backers, and just over $5,000 CAN (about $3,500 USD).  For a very new person to the industry, and someone who has not been to any major conventions, I felt this was a reasonable result.

How are you advertising?
Mainly Facebook targeted ads, as well as discussions on social FB groups, Twitter, Instagram, and a small bit on Reddit (very difficult platform to share on FYI).
I spent about $50 on FB the first 2 days, and will continue to use their simple services to Boost posts.  I also attempted to use a social influencer, someone who has hundreds of thousands of contacts/followers, to see if that has any impact.

Do you talk to your backers?
Yes, I reply to every single comment/question on FB, Twitter, IG, and of course the Comments section of the actual KS.  I feel it is extremely important to be personal with the groups, and let them know how important it is for them to enjoy your game.

How often do you post updates?
I have made the decision to do one post per day, at around 11 or midnight.  This is for two reasons...
1- To thank and appreciate all new backers, as well as backers who have stayed with the campaign.
2 - To showcase specific parts of the game that I feel players would like to know about.
I am doing these updates with just a paragraph or two of text, accompanied by a 3-5 minute video of the two points above.  Thus far it seems to be liked by the backers.  This also allows me to share the video on YouTube, and other platforms via linked youtube video posts.
Some people may say a post per day is a lot, which is why I am trying to make sure each post serves an educational purpose towards the game (not just backstory, but actual gameplay).

Do you think you will get "funded"?
At this point, I honestly don't know.  I can tell you I have put a lot of time and energy into creating this project, sharing it, playing it, and now advertising it.  The artist has done a fantastic job, with minimal compensation (focused on the Funded result).  No matter what, the plan is to keep at it until 2 days prior to end of KS, if it is less than 60% funded then it may be time to quit, regroup, and relaunch in the future once additional prototypes and plays have taken place.

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