Legends of Novus has been active on Kickstarter for 15 days now, 50% of the planned campaign time.
Most estimates say a game should be over half funded by this point... it is currently sitting at 36% of its goal. If nothing else were planned to promote it, and if I did not have faith that it was a truly enjoyable game, this would be the time to cancel and decide if and when to relaunch.
I am not going to pull the plug and cancel until the day before it ends though, going against conventional wisdom based on some planned events and promotion. Whether this is successful or not is completely unknown, but if nothing else it will still gather more attention, earn more backers, and make the game show as more professional by the end of the campaign.
A few things planned are:
- BoardGameGeek Ads running for the final two weeks of the KS. Now that any pre-planned game followers have joined, and early KS browsers, these Ads will hopefully gain the attention of those who like fantasy, and missed the initial launch information.
- Podcasts airing from Funding the Dream (Richard Bliss), We're Not Wizards (Richard Simpson), and Getting Leafy (Blake Lively) are all airing information and interviews with me about the game. As people download/listen they may gain an interest and decide to support the game and the company.
- Well known game creator, publisher, and blogger Jamey Stegmaier, read an email I sent to him about my KS strategies and may include it in a Blog post. Given that hundreds, sometimes thousands, of people read his content weekly, this could send a few people to read about the Kickstarter as well, potentially earning new backers.
- The GAMA is coming up in Mid March, right before my campaign ends. A former employer of mine, who owns three game stores, will be attending and is planning to share my Info Sheet and discuss the game with people of influence at the show. This is a big wargaming and fantasy crowd, and also big fans of Kickstarters. Who knows what kind of boost that could give to the campaign!
So with all of that in the works, the next two weeks could easily bring in more interest and backers than the first two weeks. I will continue my daily updates and game training videos, share on social media, and engage with the gaming community however I can (without over-spamming) in an effort to keep the world of Novus gaining exposure and traffic.
In two weeks I hope to provide a positive blog update of how this all worked out, but nothing is certain, all one can do is take a risk and try try try!