Tuesday, November 20, 2018

Plotting LoN KS Video

Planning for a KS video is a critical part of a campaign's impulse backers.
There will be many people who don't even watch the video and decide whether or not to back, but there is a always a chance that a few hundred backers won't even read the campaign page if the KS video does not look properly done or have key information in it.

For Duel of the Dragons I completed the video myself.  It is very amateurish, the timing was not great, and the special effects were jarring in some cases.  The voice over was done voluntarily by a game designer peer, which I am thankful for but was still not right for the game now that I look back on it.

So for Legends of Novus I need to spend money on someone with more time and talent than I have in the video/animation field.  I have decided to go with someone very local, only about an hour and fifteen minutes away, called Onewolf.  They have some great videos online, have created several KS videos that have had successful campaigns, and the main contact is a fellow game designer who created Tiny Ninjas (funded for $40k earlier this year).

My job is to create the story board and script, then work with them on seeing how it flows, providing images they can manipulate to seem like animations, and hopefully tack on a live video snippet near the end about my part in the project and enthusiasm for the game.

I have a good feeling about this decision, costly as it may be, as it could sway a hundred backers to choose to support this game, and by having another hundred backers just from the video those backers give reason for other people to think twice about the campaign and say … hey, that game has over 200 backers, maybe I should check it out also.

The expense will be incorporated into the costs of the game, much like any other production cost, so provided the game does fund this will be covered by the low profit lines of the game.

Here is a brief video using After Effects that I used to create my video storyboard, and I look forward to seeing Onewolf make it fifty times better over the coming months!

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