The challenge from six months ago continues on today, how to get people interested in a game they have never heard of from a person they don't know and a company that has no history. This is very difficult to do in such a broad and exciting hobby world.
One thing some games and other businesses like to do is contests and giveaways. I have mentioned giving away a copy of Duel of the Dragons, and will be doing that again. That can get expensive though, and only gets a prize to a few people.
In Legends of Novus the best visual to the game is the art. Andrea Butera continues to amaze me with his character and creature work for Novus. Boris Turano is doing a magnificent job with creating eye catching locations that capture this amazing world we have now created together through story, game mechanics, and art.
So it makes sense to try and share that with people while advertising the game and trying to earn email subscribers (who may end up backing the game later on or sharing the game/links with friends).
This resulted in a decision to offer 12 photo posters, just 8x10s, to give away to random people on the email list the day before the Kickstarter. I will be promoting it for a full month in hopes to gain more and more email subscribers who like the art and want a chance to win one. The cost of printing an 8x10 is fairly low (compared to giving away a game or other physical item).
I will share a post stating how many more subscribers this helped bring in during the next blog entry. Hoping this can gather at least 100 more people in the coming weeks. That may not sound like much, but again this is an unknown game in a well populated game setting (fantasy).
Here is the Ad Poster....