One of the common things I see in every successful KS campaign is having links to external information.
There is only so many images and words that you can (or want) to put directly on your KS page. Much of the info you provide most people may just skim over or click out of anyhow, so don't waste their time making a mile long KS page if you can leave some of it out via linked images/pdfs/videos.
For Legends of Novus I really want to share as much as I can about the backstories of the characters, the creatures, and the locations. If I put all of that into the KS campaign it would be massive, and tough to digest for those who just want to read how to play it.
So that's where links come in. Using my website as a holding station for all of the documents I want to refer to, I was able to create images that were uniform in size and font for the KS for each character, quest creature, and region of Novus. But I did not include any story in there, just a note that says you can click on them to learn more. This is a strategy I saw used to good effect in the KS game "Unbroken", so thank you to Artem for that useful trick ( I am sure others have used it also, but this one stood out to me).
When someone clicks on the image or word (basically anywhere on the embedded jpeg) there is a link to a PDF that is saved on my games website. This PDF shows the character sheet/story, quest card/story, and location story for the applicable links.
I hope that those who really want to read about the world I've created spend a few minutes reading those. But for those that don't, at least they still see the art and names of those places and will understand some time and thought have gone into the world design.
If you aren't sure how to do these things feel free to reach out, I would be happy to help you do the same!
Here is an example of some of the Quest Creature link jpegs, and the direct link to Osira story: